Most businesses registered on WhatsApp are WhatsApp Business Accounts. Set-UpĪny business that downloads and sets up a profile with the WhatsApp business app will automatically be listed as WhatsApp Business Account. Types of WhatsApp Business AccountsĪ business account on WhatsApp can either be listed as a regular Business account or an Official business account.Ī WhatsApp Business Account is the default status for a business that creates an account on one of the WhatsApp Business products. Nobody in between, not even WhatsApp can read business communication.Įnd-to-end encryption prevents potential eavesdroppers – including telecom providers, Internet providers, the government, and even the provider of the communication service (like WhatsApp) from being able to access the cryptographic keys needed to decrypt the conversation. To frame this from a business context, this means that only the business and the customer can read messages or listen to calls. Messaging permits multimedia, which improves the experience for customers and agents and reduces resolution times.Īutomation can resolve tickets before they get to agents Added securityĪll WhatsApp messages and calls are secured with end-to-end encryption. Messaging tickets can be up to 80% cheaper than traditional channels. This type of proactive service boosts your conversion rates and increases customer satisfaction. Messaging allows you to react faster to customer requests and make the customer experience seamless. On average, our clients see their NPS scores increase by 30%. At Hubtype, that's evident in the NPS score of our customers. Increased CSAT and NPSĨ5% of customers that interact with brands on WhatsApp don’t want to go back to traditional channels. In fact, with Hubtype, our customers typically see a 99% open rate. With WhatsApp, you're able to avoid crowded inboxes and establish a more meaningful connection with your customers. Because most people open their messenger apps several times per day, WhatsApp messages have higher open rates than other forms of communication. There are plenty of benefits of using the world's most popular messaging app to communicate with customers. It was also the fourth most installed non-game app across the globe after social media apps TikTok, Facebook, and Instagram. That marks an 18.2 percent increase from the previous month. In April 2021, the WhatsApp Messenger app was downloaded 13 million times. Benefits of a WhatsApp Business Account Global reachĪs of 2021, WhatsApp is the most popular global mobile messenger app worldwide with approximately two billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users.
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